At the 84-86 booth Pitti Uomo the ‘Donatella’ will arrive


Wednesday 9 January – Florence. On the occasion of the presentation of the Airwalk and Vision Street Wear brands  at the 95th edition of Pitti Uomo, IDC s.r.l. will host ‘the Donatella’.

Beautiful and with an innate sympathy, the two showgirls Giulia and Silvia Provvedi are waiting for you on January 9th at 3:30 pm at the Fortezza da Basso Stand 84-86.

An appointment not to be missed.



The event The Big Official Party will be held at Colle Bereto in a splendid elegant and sophisticated setting.

Colle Bereto is one of the most famous American bars in Florence. Located in the heart of the historic center of Florence in the area of ​​high fashion boutiques, it is an exclusive and social club.


Italian DJ, producer and remixer.

Always protagonist, soul and heart of clubs and evenings that have written unforgettable moments in the history of the House, Joe T Vannelli is synonymous with House & Tech House Music.

The music of his podcast is the same that Jtv plays in his evenings around the world including his tours in Australia, with stops at Seven Melbourne and the Tank in Sydney and Brazil.

In the United States he plays at the Wall of Miami and at the Marquèe of New York and in 2015 Joe T Vannelli was one of the protagonists of Tomorrowland, the most important dance festival in the world, scheduled at the end of July in Boom, Belgium.

IDC in the PITTI

IDC takes part in the PITTI IMMAGINE UOMO 2019

From Tuesday 8 to Friday 11 January 2019-Florence. IDC, a company that deals with the packaging and distribution of different brands of the street world, confirms its presence at the 95th edition of Pitti Uomo.

IDC chooses Pitti Uomo as a platform for the worldwide launch of the Airwalk, VisionStreetWear and Pan Am brands exhibited at

the Fortezza da Basso Stand 84-86 square and looks forward to the opportunity to present the new streetwear world view at the Florentine event for the autumn/winter 2019-2020.

The capsule collections of Airwalk and VisionStreetWear are inspired by the skate and action sports communities with contents that fully respond to the world of street style in authentic connotation.

Different from the first, it is the Pan Am brand: from the contemporary and at the same time classic line, Pan Am reflects style, luxury in a modern key.

Reserved for operators in the sector, Pitti Uomo becomes a world stage and a meeting point for buyers, and IDC is ready to present total looks composed of fit over clothes and bright colors, directing the creative look on the street world and positive values that it represents.

Our growth

Every year, by acquiring new brands, we aim to improve our company’s personnel and our annual turnover.

Our experience in the fashion industry has given us the opportunity to establish a successful business able to connect with customers all over the world.

Pan Am – Idc